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DW’s Guido Baumhauer highlights distribution strategy

In this video interview with World Screen, Guido Baumhauer, DW’s Director of Strategy, Marketing and Distribution, highlights DW’s strategy for distribution across all platforms. DW provides content in 30 languages through its TV, radio and online services. As part of its mission to meet the challenges of today’s constantly evolving media environment, DW is focused on providing content for all platforms.

 

Date

2012-07-26 | 7:30

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New streaming partners in China

DW has secured distribution of several lifestyle and culture programs on four leading Chinese video portals – including  v.huanqiu.com, youku.com, tudou.com and ku6.com. These new partners place great importance on offering high quality, interesting, relevant, international programming to their audiences and reach approximately one million viewers throughout China.  “Networks in China are clearly gearing to meet their viewers’ demand for information, insights and true-life glimpses of how the other half lives,” says Petra Schneider, DW’s Director of Distribution.  “Their choice for DW’s specialized content – all things European – indicates their confidence that our content will satisfy this demand.”

Among the titles that have been chosen are the Chinese editions of Global Ideas and Future Now.  Global Ideas showcases people whose innovative ideas are helping combat global warming – from Thailand to Honduras, Jordan, India and Laos. A multinational team of authors, researchers, TV and online reporters works on a multimedia presentation of the projects. The result is www.ideasforacoolerworld.org, an online platform that offers video content as well as background information on the topics.  Future Now presents 20 visionary scientific projects on the key fields of communication, the environment, mobility and health.  Other titles in English include everything from science to travel. Discover Germany offers a comprehensive travel guide to destinations across Europe.

 

Date

2012-03-13 | 5:14

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Get the inside scoop on German music

Ask people what German bands they’ve heard of, and they’re likely to say Rammstein or Kraftwerk. But Germany’s pop landscape is diverse with a lot to discover. With German Pop, DW has developed a series of podcasts with concerts and portraits covering the spectrum of German pop music. You can subscribe to the podcasts using iTunes or get a quick overview here.

And if seeing is believing, check out popXport or Arts.21 – both of which offer insights into the German music scene.

 

Date

2012-01-12 | 10:26

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The future of clips and archives in Asia

In the latest issue of Content Asia, editors spoke to seven of the world’s leading clips and archive companies about challenges in Asia, Asia-related content, demand, trends and the adjustments they’ve had to make for a new connected environment. Among these experts, was DW’s Stefan Bliemsrieder.

What does he see as the biggest challenge in selling archive/news clips into Asia?

“Two challenges: presentation and content. Asian consumers like to watch online clips that are relevant to them and in their language. DW has started providing local language versions (e.g. Mandarin, Bahasa Indonesia) to address this audience need in selected territories. The key challenge remains in the cost of localizing our content.”

Check out the full “Short & Sweet” interview.

Date

2011-07-06 | 12:01

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