More DW Blogs DW.DE

DW Insider

Shedding light on what we do and who we work with to guarantee continued success

Search Results for Tag: News

Let’s get high-quality information to low-tech devices in Africa

AnnelieGuest commentary

Annelie Moreira Da Silva, DW Distribution Representative for Africa

Smartphones are fast becoming the standard tool for consuming news and information, but for many people in developing and emerging countries, this technology is still out of reach. It is estimated that out of the total 5 billion mobile users worldwide, only 1 billion are using smartphones. The remaining number represents a majority of people in emerging and developing countries who are using 2G or “feature phones” for mobile Internet access.

DW works hard to provide top-quality news and information to people in hard to reach places. In emerging markets such as in Africa, expensive Internet and mobile technology makes smartphones a luxury that few can afford. Most people try to use their feature phones to access valuable social networks and online news which usually demands a higher level of data processing than these devices can provide – but there are some solutions.

A innovative platform called biNu is providing a way for feature phones to efficiently navigate the web. And since June, DW has been cooperating with biNu to provide feature phone users in Africa with easy access to DW’s high-quality online news content.

The biNu app provides high-end functionality by turning feature phones with a basic Internet connection into “virtual smartphones.” It achieves this by using cloud networks to process and compress data from websites allowing the end result to be easily used via a feature phone. The result of using a cloud platform to streamline data is a service that is 10 times faster than a standard mobile browser while requiring 10 times less bandwidth. The displays are simplified and optimized for a feature phone and the most important elements of the website are passed on to the user.

The service already has more than 900,000 users in Africa, mostly located in fast-growing media markets like Nigeria, Kenya, South Africa and Ghana but also in countries like Zimbabwe and Ethiopia where, because of the difficult political climate, are harder for international media to access.

Even as infrastructure improves, the low cost of feature phones and continually expensive network and Internet access means that many people in these developing countries will continue to use their mobile phones as the primary device for going online. Providing them with easily accessible news, information and social networks is a hugely important task. Through cooperating with biNu, DW can overcome the disparity in international technological standards and provide information that people need on the device that they prefer.


2014-08-06 | 7:27



Write a Comment

Market roundup: December 2013



The Sydney-based culture channel Ovation is now a DW partner in Australia.  The 15-year-old television channel is carried by all major providers and has a large fan base with programs that feature art, film, opera, history, culture and drama. Ovation will be adding Euromaxx, Arts 21, Europe in Concert, Discover Germany and Treasures of the World.

DW is also being broadcast now on the business and finance news channel, Business Plus, in Pakistan. It is the only channel of its kind in the country with a focus on business and economic issues. Euromaxx, DW’s lifestyle magazine will be aired daily during the evening program as an addition to the lifestyle segment. There are plans for more cooperation with DW in the future. The channel is broadcast nationwide via the Paksat-1 satellite and is carried by all major cable providers allowing for a potential audience of 12 million households in Pakistan. Outside of Pakistan, the channel is available in 52 countries. Business Plus belongs to the MTL media group.

The Vietnamese news channel VNews will be providing a monthly contribution to DW’s World Stories starting in January 2014. VNews is the television broadcaster of the Vietnam News Agency.


DW has added a new online partner in Greece. Since the beginning of October, DW has been providing full reports on Greek political and business news that are being featured on the popular business website The website covers finance, business and investment news while providing political analysis and background information. attracts a young audience with an average age of 35 who also have a high level of education and interest in socio-economic issues. The site is visited by around 1,250,000 users in Greece each month.




2013-12-03 | 12:31



Write a Comment

Market roundup: October 2013

Latin America

DW’s Portuguese science magazine Futurando now being broadcast nationwide in Brazil. The educational broadcaster Canal Futura will begin broadcasting DW’s successful Portuguese language science program Futurando on October 10. Canal Futura belongs to Globo, the largest media group in Brazil, and is the first private broadcaster in the country exclusively dedicated to educational programming. The channel has a technical range capable of reaching a potential audience of 94 million people in Brazil through terrestrial broadcasting in Rio de Janeiro and nationwide coverage on satellite, cable and affiliate stations.

A merger uniting the Colombian broadcaster and DW (Latinoamérica) partner UNE-ESM with the digital services provider Tigo has created formidable new presence on the Colombian media market putting the conglomeration in competition with Claro for first place.

Starting this month, DW’s English language news magazine Journal will be available nationwide in Afghanistan on Saba TV. The private broadcaster focuses on educational programming aimed at a young audience of information seekers. The channel belongs to the Saba Group, the operators of Radio Nawa which currently broadcasts the daily radio news program from DW in Pashto.

A new contract with the Indian public broadcaster Doordashan will place Manthan, a DW Hindi production, on six more of its regional channels.

The Taiwanese IPTV provider Vee Time is now offering DW’s flagship channel in English around the clock on Vee TV.

Middle East
Al Jazeera’s documentary channel has acquired a total of 99 hours of programming from DW Transtel’s portfolio. New programming aimed at the channel’s male target audience including extreme sports and motor sports will accompany formats covering science, medicine, nature, the environment and economic development. The documentary film channel from Al Jazeera broadcasts primarily in Arabic and can be received worldwide via satellite. Their core target area covers the Arab world.

Eastern Europe
Commentary and interviews from DW’s online service in Russian are now being featured on the popular Russian Internet portal The new partner website boasts 21 million visitors every month placing it among the most visited Russian language websites on the Internet. Since the beginning of the partnership with Rambler, DW Russian has recorded a clear increase in the number of online users.

The Ukrainian online news portal,, which was founded in June, has also integrated content from DW’s Russian and Ukrainian news departments into a DW content box on their website.

DW content is now being featured on Radio Tumaini and Tumaini Television as well as the group’s online portal. In addition, a Global 3000 content box is now featured on Radio WA’s homepage in Uganda. Radio WA has been broadcasting DW’s English radio program Africa Link since 2012.

DW’s international news and current affairs content is available in four languages on the world’s largest free online television website Alki David, the eccentric and controversial billionaire owner of said they were delighted to able include DW’s “authoritative and highly engaging” content on the pioneering web service which provides television content streamed online and on-demand. The partnership brings DW into the fast growing market of on-demand internet TV and into an exciting new area of distribution.  FilmOn has 45,000 hours of total video, all which are updated on a rolling basis.


2013-10-02 | 1:34



Write a Comment

New television magazine in Bulgaria

DW is continuing ist expansion into the television market in central and southeastern Europe with its latest show “Evropa na Fokus” in Bulgaria. The 20-minute news magazine will be broadcast nationwide on BNT and is based on content from DW’s European Journal, Made in Germany, People and Politics and Arts.21. The show is being hosted by Yordanka Yordanova.

Following Polish, Romanian, Albanian, Croatian, Bosnian, Macedonian, Turkish and Serbian editions, the Bulgarian show is DW’s ninth to be produced in its Bonn studios for the central and southeastern Europe target area.


2012-11-09 | 9:22



Write a Comment

DW’s Urdu news a ‘first’ in Pakistan

Pakistan’s largest private radio network, Radio FM 100, is now integrating news from Deutsche Welle into its line-up. News from DW’s Urdu service will be broadcast eight times daily, as well as including several magazines and English-language programming.

Nadeem Siddiqui, DW’s sales representative in Pakistan, is convinced this partnership will lead to success. “This step wil definitelyl increase DW’s brand recognition. DW is the first international broadcaster to sign such a major cooperation agreement for news in Pakistan. That puts us a step ahead of the competition.”

FM 100 has quickly become one of the largest radio networks in Pakistan, with coverage in major cities like Islamabad, Karachi, Lahore and Hyderabad. The station is also looking to expand into Multan, Gujrat, Jhelum, Abbottabad and Rahim Yar.



2011-07-13 | 10:05



1 Comment