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Market roundup: June 2013

Latin America
Mexiquense TV, the public broadcaster for the Mexican state of México, is now featuring the DW programs Enclaces and Reporteros en el Mundo as a part of its lineup. Mexiquense, also known as Canal 34 by locals, is a part of the nationwide broadcasting network La Red and already includes the DW journals En Forma and Prism as a part of its programming. Together with the new formats you can find DW programming in 15 time slots every week. Canal 34 is also available in México on cable and DTH providers bringing DW programming to a potential audience of 40 million.

DW has signed a strategic partnership with Lanacion.com in Argentina, providing content to the most visited website in Argentina.

Africa
DW is expanding its cooperation with the Sahara Media Group, one of Tanzania’s leading media groups. DW’s English program is now available as part of the group’s digital-terrestrial television program “Continental”. The Sahara Media Group also includes Radio Free Africa and Star TV – both of which have been long-time DW partners. According to DW’s research, 43 percent of the Kiswahili target audience listens to Radio Free Africa and 10 percent lists Star TV as their primary source of information.

DW has signed its first partner in Chad with Radio FM Liberté. The station will be incorporating DW’s French radio programming into its lineup.

Europe
After a two-year hiatus, you can once again watch DW programming in Hungary. The popular shows Tomorrow Today, Euromaxx and Arts.21 will be broadcast on channels M1 and M2 of the public broadcaster, MTVA. MTVA is also a partner of the DW series World Stories. All DW programming is being dubbed into Hungarian for broadcast.

In the context of a joint project with DW’s Russian premium partner, Newsru.com, a DW-Widget will be built into the website. It will display seven of the latest and most popular articles from dw.de/russian.

Online
What happens off-camera at Journal? What does Learning by Ear do so well and what challenges are overcome by DWAkademie? For four weeks now, DW users and employees alike have gone online at dw.de/mydw and clicked their way through the numerous departments in Bonn or Berlin to learn more about the work that is being done by DW professionals. With 360, DW is offering fans around the world an inside look at how producers, trainers, project and department managers all overcome challenges every day to create programming and run projects. The online special is available in German, English and Spanish.

Notes
DW’s Distribution Department in cooperation with International Marketing has organized four workshops at the 2013 Global Media Forum. On June 17, there will be a panel on the growth potential of Pay TV and the teaching of values in Latin America. The following day, there will be two panels focusing on the economic growth in the Asian media industry and the challenges for free speech and freedom of the press. High ranking CEO’s and regional media representatives promise to provide an exciting presentation and discussion.

Date

2013-06-13 | 1:57

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Market roundup: February 2013

Latin America
Major developments in Mexico, where the culture TV channel ARTVC will be integrating several DW programs into its lineup, including Euromaxx, Enlaces, Visión Futuro, Reporteros en el mundo. ARTVC reaches around 5 million subscribers. In addition, public broadcasters in the states of Mexico (Sistema Mexiquensa de Radio y Televisión), Morelia (Sistema Michoacano de Radio y Telvisión) and Hidalgo (Radio y Televisión de Hidalgo) will be broadcasting DW’s Spanish program – DW (Latnoamérica), making it available to around 45 million potential viewers.

DW also has a new partner in Bolivia with the cable provider Sistema de Radio y Televisión Agüaragüe. This new partnership will make DW (Latinoamérica) available in Tarija, in the southern part of the country.

Online
The DW Media Center has expanded with four new languages – including Chinese, Hindi, Kiswahili and Turkish. The DW Media Center offers users direct access to pictures, audio and video material from DW.

Asia
Afghan TV is now a partner for DW in Pakistan and Afghanistan. The station is based in Islamabad and broadcasts to Afghanistan as well as for the around 1.5 million Afghani immigrants living in Pakistan. Along with programming in Dari and Pashtu, Afghan TV will also be broadcasting a selection of DW programming in English.

DW is now available nationwide in New Zealand, due to a change in operations from a trusted partner. Triangle TV is becoming Face TV and is now part of Sky TV via the Optus D1 satellite. Face TV will be available in around 175,000 households in New Zealand and will be integrating several hours of DW programming into its lineup.   Elshinta Televisi, a private television station in Jakarta, has begun broadcasting Drive It! As well as the Indonesian TV program Inovator. Along with terrestrial satellite, Elshinta TV is also available via cable and IPTV.

 

Date

2013-02-06 | 6:16

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Market roundup: August 2012

America
OPMA in Mexico has expanded its partnership with DW by including another 200 hours of programming from DW Transtel. OPMA has been a DW partner since the end of 2011 and is broadcast nationwide.

Programming from DW Transtel was also picked up by Mexico’s Green TV. The cable channel agreed to a deal with 100 hours of programming. The channel focuses on environmental issues and therefore was interested in programming like DW’s Global Ideas.

Online
The DW Media Center continues to expand – now including programming in both Russian and Farsi. The Media Center is now offered in six languages and is planning on expanding that to 14 within the next few months.
Asia
DW is now available on Skynet in Myanmar. The DTH provider just started broadcasting this past February and will include DW’s English feed. Skynet is available nationwide and offers telephone and Internet services in addition to television.

DW has a new online partner in Indonesia with Okezone. The new online portal is a subsidiary of cable giant Indovision and is available to approximately 1 million users. Also in Indonesia, DW’s English channel is now available in the satellite package from Topas TV. The up-and-coming network is looking to add 500,000 subscribers in the next three years.

Date

2012-08-02 | 1:52

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Baumhauer to highlight major changes at CANITEC

Guido Baumhauer, DW Director of Strategy, Marketing and Distribution

For the 12th year in a row, Deutsche Welle (DW) will be taking part in CANITEC in Acapulco, Mexico. DW’s Director of Strategy, Marketing and Distribution, Guido Baumhauer, will be attending the event and highlighting the major changes that DW has put in motion in 2012. DW has introduced a new channel featuring 20 hours of Spanish programming for Latin America and is continuing to focus on regional partnerships and coproductions to increase its presence in the region.

“We have also experienced a dramatic rise in our fan base in Latin America, where viewers are becoming more and more interested in our brand of pro-gramming – the European perspective of world issues and international trends,” says Baumhauer. “This all contributes to our recent success and increased viewership in Latin America.”

With Claves, DW is offering a new talk show that focuses on the special chal-lenges for Latin American countries in a globalized world. Hosted by Gonzalo Cáceres, this show is a collaboration with broadcasters throughout the region – like ARTV in Chile, SJRTV in Mexico and RTVC in Colombia. Baumhauer believes that this show in particular “really highlights DW’s successful partnerships and expansion in Latin America”.
DW has also created a good mix of experienced and young on-air personali-ties to bring life to the schedule – including Ana Plasencia, Carolina Chimoy and Paco Furio.

“We are especially looking forward to going to CANITEC to present our re-vamped new schedule and programming and our innovative new design,” says Baumhauer. “It has been very well received so far and we are sure that it will only add to our increased success in Latin America. We are excited about being able to receive direct feedback from viewers and partners alike.”
CANITEC is taking place in Acapulco, Mexico, from May 30 to June 1. Deutsche Welle will be participating as an exhibitor (Stand 102).

Date

2012-05-30 | 12:28

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Market roundup: February 2012

America
OPMA in Mexico has agreed to take on 185 hours of programming from DW Transtel to enhance their lineup for a new channel that will be available nationwide via terrestrial satellite. The agreement will run two years and officials from OPMA are already interested in further programming from DW – especially by contributing to World Stories and working on the coproduction Claves.

Africa
A new partnership in Ghana is making it possible for MTN Ghana mobile subscribers to download and listen to Learning by Ear and other programming on their mobile handsets. All of the programming will be available in English and Hausa as on-demand content.

Asia
DW has a new partner in Pakistan in the politically-charged province of Pakhtoonkhwa, near the border to Afghanistan – with Nine Six International Radio Network. Nine Six will take on Urdu magazines from DW covering science, health, lifestyle and the environment. Nine Six has two studios in the Pakhtoonkhwa province and one in Islamabad.

Also in Pakistan, Smile FM 66.6 has started broadcasting news from DW in Islamabad. The young, local radio station is PEMRA-certified and will also include an Urdu teaser box on their website.

Ashiq Cable Network and Max-I Cable have signed agreements to include DW in their networks. The two cable partners in Lahore will broadcast DW’s all-English channel.

Europe
The Latvian station LTV7 started broadcasting five DW shows last month. From Monday through Friday, Euromaxx Highlights, Global 3000, Drive it, In Good Shape and Tomorrow Today will be shown in English. LTV7 is available throughout Latvia via digital satellite, Sirius Satellite, cable and several online platforms.

Date

2012-02-09 | 6:57

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