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Social media efforts earn DW projects top awards

Earlier this month, the Facebook page of telenovela Jojo Sucht das Glück and multimedia project Destination Europe won top prizes in their respective genres. Jojo Sucht das Glück won a bronze E Learning Award in an international competition hosted by London-based Bizmedia. Destination Europe won an International Media Excellence Award (the AIBs) from the Association for International Broadcasting, also based in the UK.

The E Learning Awards are one of the most prestigious competitions in the industry. DW’s Esther Weingarten accepted the bronze for “Best use of social media for learning” in London.

The Facebook page for Jojo Sucht das Glück not only features supplementary info about weekly episodes. It is also a forum for fans to directly interact with the star of the show and practice their German. Users have even made fan videos about the telenovela and uploaded them to YouTube.

The AIBs honor excellence in international broadcasting, picking winners from entrants all over the world. DW’s Felix Steiner and Klaus Dahmann accepted the award for Destination Europe at a London ceremony.

The Association for International Broadcasting praised the project for its “first-rate multilingual, multi-platform approach, with extensive use of social media to provide real, relevant information to those seeking a better life in Europe.”

Date

2012-11-15 | 2:52

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