For the 12th year in a row, Deutsche Welle (DW) will be taking part in CANITEC in Acapulco, Mexico. DW’s Director of Strategy, Marketing and Distribution, Guido Baumhauer, will be attending the event and highlighting the major changes that DW has put in motion in 2012. DW has introduced a new channel featuring 20 hours of Spanish programming for Latin America and is continuing to focus on regional partnerships and coproductions to increase its presence in the region.

“We have also experienced a dramatic rise in our fan base in Latin America, where viewers are becoming more and more interested in our brand of pro-gramming – the European perspective of world issues and international trends,” says Baumhauer. “This all contributes to our recent success and increased viewership in Latin America.”

With Claves, DW is offering a new talk show that focuses on the special chal-lenges for Latin American countries in a globalized world. Hosted by Gonzalo Cáceres, this show is a collaboration with broadcasters throughout the region – like ARTV in Chile, SJRTV in Mexico and RTVC in Colombia. Baumhauer believes that this show in particular “really highlights DW’s successful partnerships and expansion in Latin America”.
DW has also created a good mix of experienced and young on-air personali-ties to bring life to the schedule – including Ana Plasencia, Carolina Chimoy and Paco Furio.

“We are especially looking forward to going to CANITEC to present our re-vamped new schedule and programming and our innovative new design,” says Baumhauer. “It has been very well received so far and we are sure that it will only add to our increased success in Latin America. We are excited about being able to receive direct feedback from viewers and partners alike.”
CANITEC is taking place in Acapulco, Mexico, from May 30 to June 1. Deutsche Welle will be participating as an exhibitor (Stand 102).

Deutsche Welle (DW) will be expanding its Spanish television service for Latin America from two to 20 hours daily, starting February 6, 2012. The new lineup for viewers between Mexico and Tierra del Fuego is part of a comprehensive reform process designed to reposition DW in the international media landscape. The expansion of the program for Latin America will significantly increase DW’s presence there.

DW officially announced the changes at the World Economic Forum in Davos on January 26. Mexican President Felipe Calderón said: “It is great to have a partner like Deutsche Welle broadcasting for 20 hours in Spanish. It opens up new opportunities in Latin America. The program will be a bridge to Europe, and Germany in particular. DW has seen success in the competitive television market in Latin America from day one. Around 850 partners throughout the region have included DW programming in their lineups so far – and negotiations with other partners are currently under way.

The new Spanish program required a lot of hard work and restructuring. A big change is in store for Gonzalo Cáceres, who has been a host for Journal and Cuadriga for years. His new job will be to manage and host Claves with partners on location. including ARTV in Chile, SJRTV in Mexico and RTVC in Colombia. The new show will focus on the latest issues in Latin America.

DW will also be welcoming several new faces – among them, Silvia Cabrera. She will be hosting Berlin poltico and Journal. According to Cabrera, DW has a lot to gain in Latin America by setting itself apart as a reliable, objective source of information.

Another addition is Paco Furio. Not only will he be the new producer and host for sports on Journal, but he will also help manage the magazines Reporteros en el mundo, PopXtra and Europa semanal.

“German punctuality and reliability is something that you can count on,” says Carolina Chimoy. The daughter of a Peruvian diplomat will be hosting Journal as well as Reporteros el mundo dazu.

The new Spanish program for Latin America will also receive support from a completely redesigned website for Spanish-speaking users. In the future, the editorial team will be made up of more than 130 employees.