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Market roundup: July 2013

Online
After a successful pilot phase, DW will continue working with Psiphon Inc. to reroute content to users living in countries where Internet censorship remains a major problem. Users only need to download the required software and then access the content via a proxy server, a Windows application or an app for mobile devices. The service was heavily used during the latest presidential race in Iran and ensures that DW can deliver reliable information to users worldwide.

DW has improved the quality of the live streams (Flash) for each of its television feeds was improved to offer users a better viewing experience. The new resolution (1024×576 pixels, 1.5 MBit/s) can be accessed by clicking the SHQ icon in the DW live player or at mediacenter.dw.com.

Middle East
DW now has a new online partner in the Middle East: Alhewar. The website focuses on politics and culture and is especially popular among Arabic authors. Alhewar has also proven to be a real social media expert, with more than 1 million Facebook fans.

DW has signed a new partnership with the only Arabic television broadcaster in Israel. DW will provide Hala TV with award-winning content like Euromaxx, as well as other TV programming including Drive it! and Made in Germany. Hala TV is available via satellite.

Notes
DW’s expert commentary on life and style in Europe – Euromaxx – celebrated its 10th anniversary last week. The award-winning show is broadcast daily and covers everything from art and architecture to the latest fashions and trends.

Date

2013-07-01 | 11:56

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