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Market roundup: October 2013

Latin America

DW’s Portuguese science magazine Futurando now being broadcast nationwide in Brazil. The educational broadcaster Canal Futura will begin broadcasting DW’s successful Portuguese language science program Futurando on October 10. Canal Futura belongs to Globo, the largest media group in Brazil, and is the first private broadcaster in the country exclusively dedicated to educational programming. The channel has a technical range capable of reaching a potential audience of 94 million people in Brazil through terrestrial broadcasting in Rio de Janeiro and nationwide coverage on satellite, cable and affiliate stations.

A merger uniting the Colombian broadcaster and DW (Latinoamérica) partner UNE-ESM with the digital services provider Tigo has created formidable new presence on the Colombian media market putting the conglomeration in competition with Claro for first place.

Asia
Starting this month, DW’s English language news magazine Journal will be available nationwide in Afghanistan on Saba TV. The private broadcaster focuses on educational programming aimed at a young audience of information seekers. The channel belongs to the Saba Group, the operators of Radio Nawa which currently broadcasts the daily radio news program from DW in Pashto.

A new contract with the Indian public broadcaster Doordashan will place Manthan, a DW Hindi production, on six more of its regional channels.

The Taiwanese IPTV provider Vee Time is now offering DW’s flagship channel in English around the clock on Vee TV.

Middle East
Al Jazeera’s documentary channel has acquired a total of 99 hours of programming from DW Transtel’s portfolio. New programming aimed at the channel’s male target audience including extreme sports and motor sports will accompany formats covering science, medicine, nature, the environment and economic development. The documentary film channel from Al Jazeera broadcasts primarily in Arabic and can be received worldwide via satellite. Their core target area covers the Arab world.

Eastern Europe
Commentary and interviews from DW’s online service in Russian are now being featured on the popular Russian Internet portal Rambler.ru. The new partner website boasts 21 million visitors every month placing it among the most visited Russian language websites on the Internet. Since the beginning of the partnership with Rambler, DW Russian has recorded a clear increase in the number of online users.

The Ukrainian online news portal, Facenews.ua, which was founded in June, has also integrated content from DW’s Russian and Ukrainian news departments into a DW content box on their website.

Africa
DW content is now being featured on Radio Tumaini and Tumaini Television as well as the group’s online portal. In addition, a Global 3000 content box is now featured on Radio WA’s homepage in Uganda. Radio WA has been broadcasting DW’s English radio program Africa Link since 2012.

Online
DW’s international news and current affairs content is available in four languages on the world’s largest free online television website FilmOn.com. Alki David, the eccentric and controversial billionaire owner of FilmOn.com said they were delighted to able include DW’s “authoritative and highly engaging” content on the pioneering web service which provides television content streamed online and on-demand. The partnership brings DW into the fast growing market of on-demand internet TV and into an exciting new area of distribution.  FilmOn has 45,000 hours of total video, all which are updated on a rolling basis.

Date

2013-10-02 | 1:34

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Market roundup: September 2013

Asia

The Forever Group have picked up 170 hours of DW Transtel programming. Myanmar’s largest media company and the country’s first Pay TV provider, chose a wide variety of programming to be broadcast on the Readers Channel, a free-to-air educational channel that encourages audiences to read more. This contract represents the largest volume of programming that has ever been sold by DW Transtel in Myanmar. The Forever Group has also been acquiring DW’s complete programming line-up since 2011.

Audiences all over Afghanistan can now watch DW’s Euromaxx, Arts.21 and Drive it on one the country’s leading television stations, OneTV (1-TV). This rapidly growing private broadcaster, newly founded by Afghani investors hoping to promote principals of human rights and freedom of speech, specializes in covering news and current affairs. It has a very good reputation in Afghanistan with a target audience of young, educated information seekers. On the Afghani TV popularity index, OneTV ranks third.

 

Latin America

It’s primetime for DW in Uruguay as DW (Latinoamérica) grows more and more popular. The terrestrial broadcaster Río Uruguay TV is now a part-time programming partner broadcasting the DW formats Claves, Al volante and Visión futuro Sunday evenings from 8:00 to 10:00 pm. The broadcasting area covers the city of Fray Bentos and the province of Río Negro. Around 200,000 viewers can receive Río Uruguay TV and this new partnership features DW in the evening primetime slot.

 

Middle East

DW has forged a new partnership in Lebanon. A memorandum of understanding was recently signed with the Lebanese Broadcasting Corporation (LBC Group) that is paving the way for cooperation with DW’s World Stories. The Lebanese broadcaster will soon be contributing segments to the successful DW show. DW is also confident that cooperation will be expanding in the near future to include program acquisitions from DW (Arabia). The Lebanese newspaper As-Safir has also begun to include full articles and video boxes from DW on its online platform. As-Safir is a pan-Arab publication with readers from all over the Arab world.

DW has also taken steps to increase its social media footprint in Iraq. The very popular news and social media site Shakwmakw, which boasts 430,000 Facebook fans, will soon be posting new links to selected DW articles on a daily basis. The website was started during the Iraqi civil war as an online forum with the goal of encouraging positive exchange and communication between Iraqis regardless of their religious or ethnic backgrounds. Another popular social media platform biraqi, with over 350,000 Facebook fans, has signed a cooperation agreement with DW and are integrating links and teasers into their online content.

 

Online

The Kick off! Competition is now off and running in German, English, Spanish and Arabic – a great chance for soccer fans to show their knowledge of the German Bundesliga. DW is also now offering a free Tour of the German Parliament with a new multimedia project that takes you on an virtual tour of the plenary chamber in Berlin.

Date

2013-09-04 | 8:46

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Market roundup: April 2013

Latin America
DW’s distribution team has added over 30 new partners from five countries in Latin America after a large television trade show in Colombia. Since February 2012 the team has also succeeded in more than doubling the number of programs acquired from local partners, including the much in-demand program Visión Futuro. This constantly expanding cooperation should continue to open new doors for DW in the region.

Asia
DW’s marketing campaign in Afghanistan for Learning by Ear has been a huge success. Interest far exceeded expectations with over 2 million calls within a few weeks. The target audience was drawn in by well-directed strategies like an animated TV spot along with a print and text messaging campaign that conveyed the value of DW’s free on-demand programming.

Africa
Content from DW will now be available on the very popular Pan-African online news and information platform AllAfrica, which offers content in French and English from over 130 news sites coming out of almost every African country. DW’s regionalized content for Africa will become a part of AllAfrica’s commitment to quality journalism that seeks to promote learning and political awareness.

Online
A new language has joined DW’s multimedia catalog. Ukrainian was added to the audio, video and photo content of DW’s online Media Center in March. DW’s Media Center now offers content in a total of 15 languages.

Date

2013-04-02 | 5:27

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DW reaches out to young listeners in Afghanistan with new mobile service for Learning by Ear

Deutsche Welle (DW) is making its Learning by Ear service even more accessible to listeners in Afghanistan by providing content to mobiles with partner Afghan Wireless Communication Company (AWCC). With more than 17 million mobile phone owners in Afghanistan, the cooperation with AWCC will help to expand the reach of DW’s hit educational program.

“This new service appeals to a younger, more mobile target audience,” says Anne Hufnagel, Head of Distribution for Asia at DW. “We expect and are looking forward to a significant increase in the number of listeners.”

Mobile users in Afghanistan just have to dial 1020 which will take them to an audio menu. They will then have the choice to listen to the Learning by Ear episodes in either Dari or Pashto on-demand. The service is free of charge and currently offers 10 episodes of “Becoming Afghanistan’s Superstar”, a program that showcases the extraordinary story about a young girl who struggles to participate in Afghanistan’s song contest.

Learning by Ear has been broadcast with support from the German Federal Foreign Office in Afghanistan since 2009. With partners like Ariana Radio and Radio Nawa, the series has become popular for young adults and teens. The new Learning by Ear mobile service will be promoted through a text message campaign, print ads and daily spots on television and radio.

Date

2013-02-16 | 9:32

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Market roundup: October 2012

Europe

DW has created a platform for German-Turkish dialogue with Buluşma Noktası. The bilingual (German and Turkish) online specials will showcase how the two cultures are in constant exchange and dialogue. In the spotlight will be four culturally active individuals from Berlin and Istanbul – including the author and artist Werner Felten, journalist Sirin Manolya Sak, author Ahmet Tulgar and photographer Jochen Proehl. For six weeks, these individuals will be posting their views and opinions in a German and Turkish language blog.

 

Asia

DW has signed two new partners for Learning by Ear in Afghanistan. Radio Sabawoon and Radio Zindagi broadcast to the highly-populated and politically relevant provinces of Helmland and Herat. They join the existing partners Radio Ariana, Radio Nawa, the Afghan Independent Radio Association and Radio Amozgar as Learning by Ear partners.

DW gas been added to 15 new cable stations in Pakistan – including several in Islamabad, Lahore and Bahawalpur. The new cable stations reach a total of more than 270,000 households. There are now 262 cable partners that are including DW’s English program in their television lineup.

DW has also added a new television partner in Indonesia with the recently launched DTH provider PentaVision. The new pay TV provider will offer more than 50 channels in English and Bahasa and provide programming to viewers throughout Indonesia via the IPSTAR satellite. PentaVision is looking to expand to include 450,000 subscribers in the next three years.

Global

Deutsche Welle has signed an agreement with the United Nations expanding the partnership that was established five years ago. The agreement enables DW to supplement its television programming with materials from UN-produced documentaries. DW welcomes this as a way of enriching its internationally-focused television series like World Stories and Global 3000 with new perspectives and high-quality reporting from around the world.

Date

2012-10-10 | 12:51

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