Market roundup: October 2012
DW has created a platform for German-Turkish dialogue with Buluşma Noktası. The bilingual (German and Turkish) online specials will showcase how the two cultures are in constant exchange and dialogue. In the spotlight will be four culturally active individuals from Berlin and Istanbul – including the author and artist Werner Felten, journalist Sirin Manolya Sak, author Ahmet Tulgar and photographer Jochen Proehl. For six weeks, these individuals will be posting their views and opinions in a German and Turkish language blog.
DW has signed two new partners for Learning by Ear in Afghanistan. Radio Sabawoon and Radio Zindagi broadcast to the highly-populated and politically relevant provinces of Helmland and Herat. They join the existing partners Radio Ariana, Radio Nawa, the Afghan Independent Radio Association and Radio Amozgar as Learning by Ear partners.
DW gas been added to 15 new cable stations in Pakistan – including several in Islamabad, Lahore and Bahawalpur. The new cable stations reach a total of more than 270,000 households. There are now 262 cable partners that are including DW’s English program in their television lineup.
DW has also added a new television partner in Indonesia with the recently launched DTH provider PentaVision. The new pay TV provider will offer more than 50 channels in English and Bahasa and provide programming to viewers throughout Indonesia via the IPSTAR satellite. PentaVision is looking to expand to include 450,000 subscribers in the next three years.
Deutsche Welle has signed an agreement with the United Nations expanding the partnership that was established five years ago. The agreement enables DW to supplement its television programming with materials from UN-produced documentaries. DW welcomes this as a way of enriching its internationally-focused television series like World Stories and Global 3000 with new perspectives and high-quality reporting from around the world.
Date2012-10-10 | 12:51
TagsAfghanistan, culture, German, Indonesia, Learning by Ear, online, Pakistan, radio, television, Turkish, UN, United Nations
DW launches Futurando in Brazil
DW has created a new show in Portuguese which was premiered for Rede Minas viewers in Brazil on September 15. Futurando will provide a weekly look at the latest sci-tech and environment news.
DW reporters will investigate the latest ideas and bold experiments designed to make the world a better place. Topics range from space research to medi-cal innovations along with ways to create sustainable cities in the face of climate change.
Futurando brings you the faces behind these projects, whether they have already been implemented or are still just ideas. You’ll get to meet interna-tionally renowned researchers while DW reporters explore their work and explain how it can impact our daily lives.
The program pays special attention to Brazilian researchers and dives into the issues stirring debate in Brazil.
“We have been looking to expand our presence in Brazil by working with local partners and developing even more high-quality multimedia content – and Futurando is a great next step,” says Rodrigo Rimon Abdelmalack, Head of the Brazilian Editorial Department at Deutsche Welle. “With Rede Minas, we have also found a partner that reflects our standards of quality and jour-nalistic excellence.”
Viewers who don’t have Rede Minas will still be able to tune in. Episodes will be available on demand at dw.de/futurando, along with articles that go into the week’s topics in greater depth.
Date2012-09-17 | 2:59
‘Manthan’ premieres on Doordarshan in India
DW will be broadcasting its first television series in Hindi starting September 8. Manthan will cover science, technology, the environment and medicine and will be shown every Saturday at 10:30 a.m. on Doordarshan National (DD-1) in India.
“This is a milestone for DW in India,” said Petra Schneider, DW’s Director of
Distribution. “We have been broadcasting in Hindi for nearly 50 years now and providing television programming with a local emphasis was a logical next step.”
Manthan is being produced by DW’s Hindi team in Bonn and will cover all aspects of science and technology – with a special focus on the latest developments in Germany and Europe. The show anchor is Isha Bhatia from Chandigarh.
In addition to presenting the latest scientific developments, the host will also
report on the different aspects of everyday life in Germany and comment on
the sometimes surprising differences between Germany and their home country.
Multimedia content from the series will also be available online at www.dw.de
as well as being distributed by DW’s online partners.
Doordarshan is India’s public broadcaster with more than 26 satellite channels and 1,135 local terrestrial transmitting stations. It provides television services to more than 140 million homes in India. In addition, the DD DTH platform, a free-to-air service, is received in more than 10 million homes.
DD National or DD1 is Doordarshan’s flagship channel and the most widely
available terrestrial television channel in India.
Date2012-09-07 | 1:44
Market roundup: September 2012
Clicks on DW’s Polish-language site have gotten a major boost thanks to partnerships with Poland’s three leading online portals, Gazeta.pl, Wirtualna Polska (wp.pl) and Gazetapraca.pl. The click count jumped from 251,000 in April 2012 to 2.5 million in June. Working in tandem with Distribution, the three Polish sites posted links to selected articles about society and politics as well as DW’s “Studying in Germany” series.
A new Asian partner has gotten on board with TV magazine “Inovator,” which is produced in Bonn. Indonesia’s Tempo TV started broadcasting the show nationwide in August. “Inovator” is the seventh DW TV magazine the education-oriented station has picked up since August 2011. Tempo TV will broadcast “Inovator” via DTH satellite provider Aora, which has about 450,000 subscribers in Indonesia and is one of the country’s main television platforms.
In Ho Chi Minh City, Vietnam, teachers at the respected Deutsche Zentrum have received supplementary learning materials to use DW’s online German course in the classroom.
DW has begun using a new monitoring station in Sydney to keep track of satellite broadcasts and live streams in the region. Technical Distribution has set up a system for monitoring Asiasat 3S as well as a StreamMon system at Australian national broadcaster SBS. Distribution entered negotiations with SBS once the establishment of a relay station in Tincomalee, Sri Lanka made the previous monitoring station for Asiasat 3 obsolete. DW now has StreamMon systems operating on every continent.
Last but not least, leading Pakistani outlet Raml Media Services is now a DW partner. The firm, which has been in operation 30 years, will help distribute DW live streams and content boxes to other partners.
Date2012-09-05 | 9:15
Learning by Ear expanding to Pakistan
DW is teaming up with 63 radio stations throughout Pakistan to broadcast DW’s Leaning by Ear program in Pashtu and Urdu. Learning by Ear is a distance education program with a lively mix of in-depth reports, radio dramas and feature stories targeted to 12- to 25-year-olds. Fifty-three Pakistani stations are initially set to begin broadcasting the program, with ten more getting on board in the coming months. Learning by Ear will reach more than 90 percent of radio listeners in Pakistan, which has a total of about 120 independent radio stations.
“We are thrilled so many Pakistani stations wanted to broadcast Learning By Ear,” said DW’s Head of Distribution for Asia Anne Hufnagel. “We hope it will enhance their programming line-up, and win some new fans for DW.”
DW will send Learning by Ear content to partner stations via CD. Learning by Ear covers topics from children’s rights and family planning to conflict resolution and the media, and comes in series of ten-minute-long installments.
Pakistani fans of Learning by Ear will be able to participate in quizzes put on by partner stations, as well as receive supplementary books provided through DW’s distribution office in Pakistan.
Along with Hufnagel, the Head of Asia Programming Alexander Freund was in Islamabad, Pakistan, to officially announce the Learning by Ear for Pakistan at a press conference. FM 100 Pakistan, a leader in Pakistani FM radio, is the first partner to start broadcasting.
As all 63 stations start using Learning by Ear, DW will make the program available to NGOs, educational institutions and other organizations in Pakistan interested in the show.
Date2012-09-04 | 9:19