More DW Blogs DW.DE

DW Insider

Shedding light on what we do and who we work with to guarantee continued success

Using digital media to ignite and organize public protest

The power of modern communication is being felt around the world, particularly in the form of organizing public protest. What is the role of the media?  Both traditional and new media affect the dynamics of how protest movements are formed and publicized.

At this year’s Global Media forum, a panel discussion organized by the international news agency Pressenza titled Big media vs. social media in the global, nonviolent and humanist revolution, will focus on how protests are organized from the ground up by using social media. The talk will emphasize how social media fosters effective forms of non-violent protest. Speakers include a member of the Occupy Wall Street movement and Pressenza bureau chiefs.

Covering another angle, the global activism network, Avaaz, will be sharing some of their secrets and networking strategies in a panel discussion: The secret of mobilizing 34 million people.  Avaaz helps local issues gain global recognition by using the power of community-powered politics. The discussion will shed light on where Avaaz wants to go in the future and on best practices in creating positive change through community activism.

The international campaigning and advocacy agency One, will be also host a discussion: How digital activism can help achieve real change. The talk will feature insight on how digital petitions can translate into tangible action and how online activism combined with traditional campaigns can be particularly effective.

The 2014 DW Global Media Forum is starting soon and there will be a rich variety of experts and thinkers gathering in Bonn who represent organizations from all over the world. In the weeks leading up to the Global Media Forum, we’ll give you a sneak preview of the partners, issues and hidden gems you can look for at this year’s conference. There is an intriguing variety of issues that will be discussed.

Next week we will be previewing three further Global Media Forum events on cyber security and data protection in the oft-perilous digital world.

You can find all information on the Global Media Forum here.

Date

2014-05-26 | 11:46

Share

Feedback

Write a Comment

Market roundup: May 2014

 

Europe

The compact online version of DW’s Russian-language news program Geofaktor has been a big success since it was launched in mid-March. The 13th broadcast alone was watched 430,000 times. Almost all of the video content was accessed via DW’s online Russian-language media center. The majority of viewers were directed there via a banner-ad campaign on the popular Russian news website, news.mail.ru. On YouTube, Geofaktor episodes were accessed an additional 50,000 times during the second half of March.

The ongoing geo-political tensions in Ukraine have created a high demand for unbiased news coverage delivered in Russian. This is made clear by the burgeoning rise in page visits on DW Russian. The number rose by nearly 4 million visits between February and March 2014. A large amount of that traffic came via DW’s Ukrainian online partner, ukr.net, as well as the Russian search engine, Rambler.ru. Also In March, visits to DW Ukrainan doubled from 1 to 2.2 million, with most of that traffic coming via ukr.net.

North America

After a series of extensive and lengthy negotiations, a new transmission contract has been successfully arranged between DW and Canada’s largest cable provider, Rogers Cable. Rogers will now carry the English-language flagship channel, DW, and the German-language channel, DW (Amerika). Previously, only DW had been offered as a part of the English news package. Starting at the end of May, DW (Amerika) will be offered à la carte as a single subscription channel. Rogers brings DW’s quality programming to a large audience of political and business leaders with a coverage area that includes Canada’s capital Ottawa and its largest city, Toronto.

South America

The Peruvian online news portal, Peru.com, is a new DW partner and will regularly include full articles from DW. The website belongs to the El Comercio group, which occupies 75 percent of the market share in Peruvian print media. A tracking code developed by DW’s market and media research will count how often DW articles are accessed.

 

 

 

Date

2014-05-07 | 1:55

Share

Feedback

Write a Comment

Flipboard and Bing make DW a centerpiece of interactive content

The Internet is an open frontier for creative media. By cooperating with partners who are developing innovative media applications, DW is finding new ways to present and reformat content. One of the latest collaborations is with Flipboard, an innovative App that allows users to curate an online “personal magazine”.

 The winner of Apple’s 2010 App of the year features a novel yet simple functionality and with one click, users can “flip” an article or other online content onto a personalized platform that has an attractive magazine style layout. DW news content in 14 languages is now available for use with the App and each website is presented in a magazine format with a “cover story” that updates automatically. Flipboard reflects the diversity of DW’s news services with a variety ranging from Arabic to Chinese and Russian. By clicking on an article, users are redirected to the DW website. The partners at Flipboard are already enthusiastic about the attractive layout of the sections prepared by DW’s marketing team. Flipboard’s user-generated magazines provide a great example for how audiences can take control of their content.

In another exciting partnership, a team from DW has recently been working with developers at Microsoft to ensure that online content from DW is featured prominently on Bing news, the sleek online news application now included on all Windows 8 devices. There have been over a million page views since DW first went online in German with Bing news last month. Content from DW in 11 languages is set to be integrated into the App in the coming weeks. DW is keeping an eye on the horizon and will continue to play a part in more exciting and creative developments with online media in the future.

Date

2014-04-10 | 12:31

Share

Feedback

Write a Comment

Market roundup: April 2014

Russia

Europe

DW and the Russian search engine Rambler.ru have expanded their ongoing cooperation. Rambler, one of the Russia’s top three most popular web portals and a longtime DW premium partner, now includes a selection of news teasers from DW’s Russian website on its news platform. In March the links drew around 600,000 visits to DW’s Russian website in two days.

A compact web version of DW’s Russian news magazine Geofaktor has also been well received by Russian-speaking audiences. The 10-minute online format was recently created as a response to the increased demand for information in regions affected by the current political and social tension between Russia and Ukraine. It took only three days for the format to go from concept to reality– an excellent cooperative achievement for DW’s editorial, distribution and multimedia departments. The modified Geofaktor receives between 30,000 and 100,000 views every day.

Asia

The Indonesian DTH provider BiG TV is now broadcasting DW around the clock. The English language channel from DW is included in each of BiG TV’s five basic programming packages. The provider bundles 177 channels from all over the world and broadcasts them via satellite to subscribers everywhere in Indonesia. In the next two years, the company estimates it will reach 300,000 subscribers.

Noor Communications from Lahore, Pakistan is a new DW partner. Located in Pakistan’s second largest city, the station provides around 55,000 households with DW’s English TV programming.

 

 

Date

2014-04-01 | 12:17

Share

Feedback

Write a Comment

Reaching out to children in Syria through television

The conflict in Syria has seen many victims. More than a million Syrian children are currently on the move, confronted with violence and haven’t attended school for months. DW Akademie decided to reach out to these children with a project funded by the German Foreign Office and in cooperation with Orient TV. It’s called Yalla Nehna – and it’s television to empower children.

A first workshop was in November 2013 in Istanbul. Together with children’s TV experts the editors and correspondents passionately discussed the concept. They wanted to produce a program that empowers the children, one that the kids can identify with and learn from, and one that does not portray them as victims but – in spite of the difficulties – focuses on their strengths.

Orient TV is now broadcasting Yalla Nehna on a weekly basis.

Date

2014-03-19 | 2:56

Share

Feedback

Write a Comment