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Market roundup: June 2013

Latin America
Mexiquense TV, the public broadcaster for the Mexican state of México, is now featuring the DW programs Enclaces and Reporteros en el Mundo as a part of its lineup. Mexiquense, also known as Canal 34 by locals, is a part of the nationwide broadcasting network La Red and already includes the DW journals En Forma and Prism as a part of its programming. Together with the new formats you can find DW programming in 15 time slots every week. Canal 34 is also available in México on cable and DTH providers bringing DW programming to a potential audience of 40 million.

DW has signed a strategic partnership with Lanacion.com in Argentina, providing content to the most visited website in Argentina.

Africa
DW is expanding its cooperation with the Sahara Media Group, one of Tanzania’s leading media groups. DW’s English program is now available as part of the group’s digital-terrestrial television program “Continental”. The Sahara Media Group also includes Radio Free Africa and Star TV – both of which have been long-time DW partners. According to DW’s research, 43 percent of the Kiswahili target audience listens to Radio Free Africa and 10 percent lists Star TV as their primary source of information.

DW has signed its first partner in Chad with Radio FM Liberté. The station will be incorporating DW’s French radio programming into its lineup.

Europe
After a two-year hiatus, you can once again watch DW programming in Hungary. The popular shows Tomorrow Today, Euromaxx and Arts.21 will be broadcast on channels M1 and M2 of the public broadcaster, MTVA. MTVA is also a partner of the DW series World Stories. All DW programming is being dubbed into Hungarian for broadcast.

In the context of a joint project with DW’s Russian premium partner, Newsru.com, a DW-Widget will be built into the website. It will display seven of the latest and most popular articles from dw.de/russian.

Online
What happens off-camera at Journal? What does Learning by Ear do so well and what challenges are overcome by DWAkademie? For four weeks now, DW users and employees alike have gone online at dw.de/mydw and clicked their way through the numerous departments in Bonn or Berlin to learn more about the work that is being done by DW professionals. With 360, DW is offering fans around the world an inside look at how producers, trainers, project and department managers all overcome challenges every day to create programming and run projects. The online special is available in German, English and Spanish.

Notes
DW’s Distribution Department in cooperation with International Marketing has organized four workshops at the 2013 Global Media Forum. On June 17, there will be a panel on the growth potential of Pay TV and the teaching of values in Latin America. The following day, there will be two panels focusing on the economic growth in the Asian media industry and the challenges for free speech and freedom of the press. High ranking CEO’s and regional media representatives promise to provide an exciting presentation and discussion.

Date

2013-06-13 | 1:57

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Market roundup: April 2013

Africa and the Middle East
In what areas is Egypt boldly advancing? Who is going to shape the future of this country? Young Egyptian journalists answered these and other interesting questions a journalism contest organized by DW in cooperation with their premium partners ONTV, Masrawy.com and the Media and Communication department at the University of Cairo. Numerous articles and video entries were judged by the jury and a selection of the best work was put up for voting on Facebook. A community of voters decided on the first prize winner and in addition chose three other pieces for honorable mention.

TV 10 – the first, and up to now, only private TV station in Rwanda – has started broadcasting individual DW programs, including Journal, In Good Shape, World Stories, Global 3000, Drive it and Tomorrow Today. Viewers in Rwanda can tune in by using a digital receiver or a decoder from the TV 10.

Asia
DW is now available on Vieltel, the largest telecommunications provider in Vietnam. Starting immediately, the broadcaster will feature DW’s full selection of English programming on its nationwide cable network as well as via IPTV.

Date

2013-05-02 | 3:16

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‘Onneshon’ premieres on Ekushey TV in Bangladesh

Another first for DW: We will be broadcasting our first television series in Bengali starting April 13, 2013: Onneshon will cover science, technology, the environment and medicine and will be shown every Saturday at 6:30 pm as well as Sunday at 1:30 am and 3:30 pm on Ekushey TV in Bangladesh. Onneshon is produced by DW’s Bengali team in Bonn and will be hosted by DW’s Debarati Guha.

In addition to presenting the latest scientific developments, our reporters will also report on the different aspects of everyday life in Germany and comment on the sometimes surprising differences between Germany and South Asia. Multimedia content from the series will also be available online at www.dw.de as well as being distributed by DW’s online partners.

Ekushey TV is one of Bangladesh’s most popular private TV stations, with programming available via cable and satellite. It provides television services to more than 32 million homes in Bangladesh. Ekushey was the first Bangladeshi TV channel to broadcast content via live stream, which is available online at www.ekushey-tv.com.

Date

2013-04-11 | 4:53

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Market roundup: April 2013

Latin America
DW’s distribution team has added over 30 new partners from five countries in Latin America after a large television trade show in Colombia. Since February 2012 the team has also succeeded in more than doubling the number of programs acquired from local partners, including the much in-demand program Visión Futuro. This constantly expanding cooperation should continue to open new doors for DW in the region.

Asia
DW’s marketing campaign in Afghanistan for Learning by Ear has been a huge success. Interest far exceeded expectations with over 2 million calls within a few weeks. The target audience was drawn in by well-directed strategies like an animated TV spot along with a print and text messaging campaign that conveyed the value of DW’s free on-demand programming.

Africa
Content from DW will now be available on the very popular Pan-African online news and information platform AllAfrica, which offers content in French and English from over 130 news sites coming out of almost every African country. DW’s regionalized content for Africa will become a part of AllAfrica’s commitment to quality journalism that seeks to promote learning and political awareness.

Online
A new language has joined DW’s multimedia catalog. Ukrainian was added to the audio, video and photo content of DW’s online Media Center in March. DW’s Media Center now offers content in a total of 15 languages.

Date

2013-04-02 | 5:27

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Watch Kick Off! on Bundesliga.com

Video content from Kick Off! is now being highlighted on Bundesliga.com – the website of Germany’s professional soccer league. Kick Off! offers a weekly look at the German top-flight – including highlights from the week’s action, interviews with players and coaches and an inside look at the league and its fans. It’s aired onn DW in German, English, Spanish and Arabic – and addressed to soccer fans around the globe.

 

Date

2013-03-15 | 10:33

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