Market roundup: April 2013
Africa and the Middle East
In what areas is Egypt boldly advancing? Who is going to shape the future of this country? Young Egyptian journalists answered these and other interesting questions a journalism contest organized by DW in cooperation with their premium partners ONTV, Masrawy.com and the Media and Communication department at the University of Cairo. Numerous articles and video entries were judged by the jury and a selection of the best work was put up for voting on Facebook. A community of voters decided on the first prize winner and in addition chose three other pieces for honorable mention.
TV 10 – the first, and up to now, only private TV station in Rwanda – has started broadcasting individual DW programs, including Journal, In Good Shape, World Stories, Global 3000, Drive it and Tomorrow Today. Viewers in Rwanda can tune in by using a digital receiver or a decoder from the TV 10.
DW is now available on Vieltel, the largest telecommunications provider in Vietnam. Starting immediately, the broadcaster will feature DW’s full selection of English programming on its nationwide cable network as well as via IPTV.
Date2013-05-02 | 3:16
‘Onneshon’ premieres on Ekushey TV in Bangladesh
Another first for DW: We will be broadcasting our first television series in Bengali starting April 13, 2013: Onneshon will cover science, technology, the environment and medicine and will be shown every Saturday at 6:30 pm as well as Sunday at 1:30 am and 3:30 pm on Ekushey TV in Bangladesh. Onneshon is produced by DW’s Bengali team in Bonn and will be hosted by DW’s Debarati Guha.
In addition to presenting the latest scientific developments, our reporters will also report on the different aspects of everyday life in Germany and comment on the sometimes surprising differences between Germany and South Asia. Multimedia content from the series will also be available online at www.dw.de as well as being distributed by DW’s online partners.
Ekushey TV is one of Bangladesh’s most popular private TV stations, with programming available via cable and satellite. It provides television services to more than 32 million homes in Bangladesh. Ekushey was the first Bangladeshi TV channel to broadcast content via live stream, which is available online at www.ekushey-tv.com.
Date2013-04-11 | 4:53
Market roundup: April 2013
DW’s distribution team has added over 30 new partners from five countries in Latin America after a large television trade show in Colombia. Since February 2012 the team has also succeeded in more than doubling the number of programs acquired from local partners, including the much in-demand program Visión Futuro. This constantly expanding cooperation should continue to open new doors for DW in the region.
DW’s marketing campaign in Afghanistan for Learning by Ear has been a huge success. Interest far exceeded expectations with over 2 million calls within a few weeks. The target audience was drawn in by well-directed strategies like an animated TV spot along with a print and text messaging campaign that conveyed the value of DW’s free on-demand programming.
Content from DW will now be available on the very popular Pan-African online news and information platform AllAfrica, which offers content in French and English from over 130 news sites coming out of almost every African country. DW’s regionalized content for Africa will become a part of AllAfrica’s commitment to quality journalism that seeks to promote learning and political awareness.
A new language has joined DW’s multimedia catalog. Ukrainian was added to the audio, video and photo content of DW’s online Media Center in March. DW’s Media Center now offers content in a total of 15 languages.
Date2013-04-02 | 5:27
Watch Kick Off! on Bundesliga.com
Video content from Kick Off! is now being highlighted on Bundesliga.com – the website of Germany’s professional soccer league. Kick Off! offers a weekly look at the German top-flight – including highlights from the week’s action, interviews with players and coaches and an inside look at the league and its fans. It’s aired onn DW in German, English, Spanish and Arabic – and addressed to soccer fans around the globe.
Date2013-03-15 | 10:33
TagsBayern Munich, Borussia Dortmund, Bundesliga, football, German fussball, Germany, Kick Off!, soccer
GUC introduces new MBA with support from DW Akademie
DW Akademie and the German University in Cairo (GUC) are working together once again to offer a new interdisciplinary MBA. The new course of study will combine economics, journalism and media management to help the media professionals of tomorrow. The MBA in media management was established thanks to a long-term collaboration between GUC and DW Akademie, which has been organizing media-related seminars regularly at the university in Cairo. “We hope this course will develop to form the nucleus of further academic and intercultural exchange in Egypt’s media sector,” said Professor Christoph Schmidt, head of the academic program at DW Akademie.
In the long term, DW Akademie plans similar collaborations with other universities in selected partner countries. The idea is to export DW Akadamie’s master’s course in International Media Studies, a unique program which has been running since 2009 and combines journalism and media management with development studies.
Date2013-03-12 | 2:12