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Market roundup: September 2013

Asia

The Forever Group have picked up 170 hours of DW Transtel programming. Myanmar’s largest media company and the country’s first Pay TV provider, chose a wide variety of programming to be broadcast on the Readers Channel, a free-to-air educational channel that encourages audiences to read more. This contract represents the largest volume of programming that has ever been sold by DW Transtel in Myanmar. The Forever Group has also been acquiring DW’s complete programming line-up since 2011.

Audiences all over Afghanistan can now watch DW’s Euromaxx, Arts.21 and Drive it on one the country’s leading television stations, OneTV (1-TV). This rapidly growing private broadcaster, newly founded by Afghani investors hoping to promote principals of human rights and freedom of speech, specializes in covering news and current affairs. It has a very good reputation in Afghanistan with a target audience of young, educated information seekers. On the Afghani TV popularity index, OneTV ranks third.

 

Latin America

It’s primetime for DW in Uruguay as DW (Latinoamérica) grows more and more popular. The terrestrial broadcaster Río Uruguay TV is now a part-time programming partner broadcasting the DW formats Claves, Al volante and Visión futuro Sunday evenings from 8:00 to 10:00 pm. The broadcasting area covers the city of Fray Bentos and the province of Río Negro. Around 200,000 viewers can receive Río Uruguay TV and this new partnership features DW in the evening primetime slot.

 

Middle East

DW has forged a new partnership in Lebanon. A memorandum of understanding was recently signed with the Lebanese Broadcasting Corporation (LBC Group) that is paving the way for cooperation with DW’s World Stories. The Lebanese broadcaster will soon be contributing segments to the successful DW show. DW is also confident that cooperation will be expanding in the near future to include program acquisitions from DW (Arabia). The Lebanese newspaper As-Safir has also begun to include full articles and video boxes from DW on its online platform. As-Safir is a pan-Arab publication with readers from all over the Arab world.

DW has also taken steps to increase its social media footprint in Iraq. The very popular news and social media site Shakwmakw, which boasts 430,000 Facebook fans, will soon be posting new links to selected DW articles on a daily basis. The website was started during the Iraqi civil war as an online forum with the goal of encouraging positive exchange and communication between Iraqis regardless of their religious or ethnic backgrounds. Another popular social media platform biraqi, with over 350,000 Facebook fans, has signed a cooperation agreement with DW and are integrating links and teasers into their online content.

 

Online

The Kick off! Competition is now off and running in German, English, Spanish and Arabic – a great chance for soccer fans to show their knowledge of the German Bundesliga. DW is also now offering a free Tour of the German Parliament with a new multimedia project that takes you on an virtual tour of the plenary chamber in Berlin.

Date

2013-09-04 | 8:46

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Market roundup: August 2013

Africa

DW is gaining ground in French-speaking Africa. Radio Kledou in Mali has been broadcasting DW’s French programming since the beginning of 2013 and continues to attract more and more listeners. It is broadcast from the capital city of Bamako and is also available in Sikasso, Kayes and Ségou.

DW has also signed new online partners in Mali (www.info-mali.com), the Ivory Coast (www.rj24.info), Cameroon (www.equinoxetv.com), Guinea (www.bolivar-fm.com) and Burkina Faso (www.mutationsbf.net).

 

Latin America

DW’s partnership with Folha – the largest news portal in Brazil – has been paying off. In July, DW’s content that is featured on the website generated 77,000 visits. DW has been working with Folha since 2006 and the partnership was expanded this May. DW’s editorial team delivers news and content daily which is then featured on a DW page on the Folha website, as well as being listed in the different sections.

 

Europe

DW’s video of the day is now being featured on the video platform Megogo.net. The videos appear in the main “News” category and are linked to the Russian or Ukrainian website at dw.de. Megogo logs about 13.5 million visits per month. Around 70 percent of its 16,000 hours of video content is free of charge and can be accessed online, via mobile devices and apps as well as by using SmartTV applications.

 

Asia

With PSI, DW has a new partner in Thailand. PSI is known as the knowledge channel and has programming that covers everything from wildlife and nature to technology, history and archeology. PSI is broadcasting Euromaxx daily and is available to 12 million households in Thailand.

Another TV network has added DW’s Indonesian science and technology magazine Inovator to its lineup. B-Channel has more than 20 regional TV stations in Indonesia and reaches around 75 percent of the terrestrial television market.

 

Online

DW expanded its Media Center this past month to include photos, audio and video content in an additional 10 languages, including: Bengali, Croatian, Dari, French, Greek, Indonesian, Macedonian, Pashto, Polish and Urdu. DW’s Media Center now offers content in a total of 25 languages.

 

Date

2013-08-01 | 10:11

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Market roundup: July 2013

Online
After a successful pilot phase, DW will continue working with Psiphon Inc. to reroute content to users living in countries where Internet censorship remains a major problem. Users only need to download the required software and then access the content via a proxy server, a Windows application or an app for mobile devices. The service was heavily used during the latest presidential race in Iran and ensures that DW can deliver reliable information to users worldwide.

DW has improved the quality of the live streams (Flash) for each of its television feeds was improved to offer users a better viewing experience. The new resolution (1024×576 pixels, 1.5 MBit/s) can be accessed by clicking the SHQ icon in the DW live player or at mediacenter.dw.de.

Middle East
DW now has a new online partner in the Middle East: Alhewar. The website focuses on politics and culture and is especially popular among Arabic authors. Alhewar has also proven to be a real social media expert, with more than 1 million Facebook fans.

DW has signed a new partnership with the only Arabic television broadcaster in Israel. DW will provide Hala TV with award-winning content like Euromaxx, as well as other TV programming including Drive it! and Made in Germany. Hala TV is available via satellite.

Notes
DW’s expert commentary on life and style in Europe – Euromaxx – celebrated its 10th anniversary last week. The award-winning show is broadcast daily and covers everything from art and architecture to the latest fashions and trends.

Date

2013-07-01 | 11:56

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Market roundup: June 2013

Latin America
Mexiquense TV, the public broadcaster for the Mexican state of México, is now featuring the DW programs Enclaces and Reporteros en el Mundo as a part of its lineup. Mexiquense, also known as Canal 34 by locals, is a part of the nationwide broadcasting network La Red and already includes the DW journals En Forma and Prism as a part of its programming. Together with the new formats you can find DW programming in 15 time slots every week. Canal 34 is also available in México on cable and DTH providers bringing DW programming to a potential audience of 40 million.

DW has signed a strategic partnership with Lanacion.com in Argentina, providing content to the most visited website in Argentina.

Africa
DW is expanding its cooperation with the Sahara Media Group, one of Tanzania’s leading media groups. DW’s English program is now available as part of the group’s digital-terrestrial television program “Continental”. The Sahara Media Group also includes Radio Free Africa and Star TV – both of which have been long-time DW partners. According to DW’s research, 43 percent of the Kiswahili target audience listens to Radio Free Africa and 10 percent lists Star TV as their primary source of information.

DW has signed its first partner in Chad with Radio FM Liberté. The station will be incorporating DW’s French radio programming into its lineup.

Europe
After a two-year hiatus, you can once again watch DW programming in Hungary. The popular shows Tomorrow Today, Euromaxx and Arts.21 will be broadcast on channels M1 and M2 of the public broadcaster, MTVA. MTVA is also a partner of the DW series World Stories. All DW programming is being dubbed into Hungarian for broadcast.

In the context of a joint project with DW’s Russian premium partner, Newsru.com, a DW-Widget will be built into the website. It will display seven of the latest and most popular articles from dw.de/russian.

Online
What happens off-camera at Journal? What does Learning by Ear do so well and what challenges are overcome by DWAkademie? For four weeks now, DW users and employees alike have gone online at dw.de/mydw and clicked their way through the numerous departments in Bonn or Berlin to learn more about the work that is being done by DW professionals. With 360, DW is offering fans around the world an inside look at how producers, trainers, project and department managers all overcome challenges every day to create programming and run projects. The online special is available in German, English and Spanish.

Notes
DW’s Distribution Department in cooperation with International Marketing has organized four workshops at the 2013 Global Media Forum. On June 17, there will be a panel on the growth potential of Pay TV and the teaching of values in Latin America. The following day, there will be two panels focusing on the economic growth in the Asian media industry and the challenges for free speech and freedom of the press. High ranking CEO’s and regional media representatives promise to provide an exciting presentation and discussion.

Date

2013-06-13 | 1:57

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Market roundup: April 2013

Africa and the Middle East
In what areas is Egypt boldly advancing? Who is going to shape the future of this country? Young Egyptian journalists answered these and other interesting questions a journalism contest organized by DW in cooperation with their premium partners ONTV, Masrawy.com and the Media and Communication department at the University of Cairo. Numerous articles and video entries were judged by the jury and a selection of the best work was put up for voting on Facebook. A community of voters decided on the first prize winner and in addition chose three other pieces for honorable mention.

TV 10 – the first, and up to now, only private TV station in Rwanda – has started broadcasting individual DW programs, including Journal, In Good Shape, World Stories, Global 3000, Drive it and Tomorrow Today. Viewers in Rwanda can tune in by using a digital receiver or a decoder from the TV 10.

Asia
DW is now available on Vieltel, the largest telecommunications provider in Vietnam. Starting immediately, the broadcaster will feature DW’s full selection of English programming on its nationwide cable network as well as via IPTV.

Date

2013-05-02 | 3:16

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