Flipboard and Bing make DW a centerpiece of interactive content
The Internet is an open frontier for creative media. By cooperating with partners who are developing innovative media applications, DW is finding new ways to present and reformat content. One of the latest collaborations is with Flipboard, an innovative App that allows users to curate an online “personal magazine”.
The winner of Apple’s 2010 App of the year features a novel yet simple functionality and with one click, users can “flip” an article or other online content onto a personalized platform that has an attractive magazine style layout. DW news content in 14 languages is now available for use with the App and each website is presented in a magazine format with a “cover story” that updates automatically. Flipboard reflects the diversity of DW’s news services with a variety ranging from Arabic to Chinese and Russian. By clicking on an article, users are redirected to the DW website. The partners at Flipboard are already enthusiastic about the attractive layout of the sections prepared by DW’s marketing team. Flipboard’s user-generated magazines provide a great example for how audiences can take control of their content.
In another exciting partnership, a team from DW has recently been working with developers at Microsoft to ensure that online content from DW is featured prominently on Bing news, the sleek online news application now included on all Windows 8 devices. There have been over a million page views since DW first went online in German with Bing news last month. Content from DW in 11 languages is set to be integrated into the App in the coming weeks. DW is keeping an eye on the horizon and will continue to play a part in more exciting and creative developments with online media in the future.
Date2014-04-10 | 12:31
Market roundup: April 2014
DW and the Russian search engine Rambler.ru have expanded their ongoing cooperation. Rambler, one of the Russia’s top three most popular web portals and a longtime DW premium partner, now includes a selection of news teasers from DW’s Russian website on its news platform. In March the links drew around 600,000 visits to DW’s Russian website in two days.
A compact web version of DW’s Russian news magazine Geofaktor has also been well received by Russian-speaking audiences. The 10-minute online format was recently created as a response to the increased demand for information in regions affected by the current political and social tension between Russia and Ukraine. It took only three days for the format to go from concept to reality– an excellent cooperative achievement for DW’s editorial, distribution and multimedia departments. The modified Geofaktor receives between 30,000 and 100,000 views every day.
The Indonesian DTH provider BiG TV is now broadcasting DW around the clock. The English language channel from DW is included in each of BiG TV’s five basic programming packages. The provider bundles 177 channels from all over the world and broadcasts them via satellite to subscribers everywhere in Indonesia. In the next two years, the company estimates it will reach 300,000 subscribers.
Date2014-04-01 | 12:17
Reaching out to children in Syria through television
The conflict in Syria has seen many victims. More than a million Syrian children are currently on the move, confronted with violence and haven’t attended school for months. DW Akademie decided to reach out to these children with a project funded by the German Foreign Office and in cooperation with Orient TV. It’s called Yalla Nehna – and it’s television to empower children.
A first workshop was in November 2013 in Istanbul. Together with children’s TV experts the editors and correspondents passionately discussed the concept. They wanted to produce a program that empowers the children, one that the kids can identify with and learn from, and one that does not portray them as victims but – in spite of the difficulties – focuses on their strengths.
Orient TV is now broadcasting Yalla Nehna on a weekly basis.
Date2014-03-19 | 2:56
Market roundup: March 2014
The complete programming line-up from DW (Europe) will be included as a live stream on the Spanish online platform Las Teles. The website attracts 2,7 million unique users every month and is visited around 300,000 times daily making it one of the top eight online platforms in Spain.
There is now an updated DW Android App available for free download at the Google Play Store. This version is a forerunner to the upcoming DW App 2.0 which will replace all previous versions and provide an improved and modernized mobile user experience.
Antara, Indonesia’s national news agency, is now a DW partner. Antara’s online news portal will be including articles every day from DW in world news, sports, technology, business and German lifestyle as RSS feeds in Indonesian and English. All articles will include a tracking pixel which attributes each page view to DW. Antara is among the top 100 most visited websites in Indonesia.
TVMU (TV Muhammadiyah) is now a partner of DW’s Indonesian science magazine Inovator. TVMU is a new channel from the second-largest Islamic organization in Indonesia that is dedicated to social, charitable and educational activities. TVMU broadcasts nationwide via satellite and reaches a potential audience of 25 million.
Prime Cable Network, a cable station in northern Pakistan, is a new DW partner. Around 10,000 households in the Ghizer district can now receive DW’s English TV programming. The Ghizer district is a part of the geostrategically important Gilgit-Baltistan province located near India and China.
Date2014-03-07 | 2:00
Sharing the secrets of transformation
How do societies around the world develop into functioning democracies and what does it mean for a country to succeed? It is easy to get lost when trying to learn about these issues, either in the endless lists of numbers or in the complicated explanations of history and bureaucracy. But behind the numbers and world news headlines are real people who face the consequences of governance and are striving to improve their lives and societies.
The Bertelsmann Transformation Index (BTI) gauges the quality of a democracy by evaluating how developing and transition countries are transforming their societies towards democracies and market economies. The index measures both the status of political and economic transformation along with the management of economic and social growth by governments. The BTI is published every two years and covers 129 countries. You can learn more about how the BTI index works here.
In cooperation with the BTI, DW has created a new internet series called Secrets of Transformation comparing how eight transition countries have succeeded or failed in four categories across eight years of observation. The project introduces you to the ordinary people on the ground and takes you below the surface with personal stories and interviews with officials, journalists and social critics. Secrets of Transformation uses a unique multimedia format combining data journalism with visual effects and video reporting bringing the numbers to life.
The first segment, Separation of Powers, is already online and compares Indonesia and Hungary to see weather or not branches of government are being allowed to function independently or if power is being consolidated and controlled. Every two weeks two more countries will be featured. Issues still to be addressed are Fighting Corruption, Economic Growth and Freedom of Expression. Be sure to check in and get valuable insight on how the world is transforming. After exploring the issues you can share your reactions and thoughts in the feedback section and also learn more about what went into creating the project.
The series was introduced on January 22 by DW Director General, Peter Limbourg and Bertelsmann Foundation Chairman, Aart de Geus during a presentation and discussion session at DW Headquarters in Bonn.
Date2014-01-23 | 12:16