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Partnering for the greater good

Crossroads_Generation

DW’s Crossroads Generation has found another great partner with Mxit. The South African social media app goes beyond providing easy access to online social networks by actively aiming to improve lives through information and education. Aside from technology, they accomplish this through social activism.

Mxit Reach is an NGO run by the company, which seeks to improve lives by providing innovative mobile solutions. An estimated 1 million users access educational, counseling and health services through Mxit Reach. And with Crossroads Generation, DW has created a radio soap that tackles tough social issues with the help of a love story. It covers issues that are important for African youth like drug use, pregnancy and domestic violence – and does this in a fun and entertaining way to keep listeners coming back for more. Mxit can help the program do its job even better.

One of the Mxit app’s core strengths is “tailoring features for original localized content targeted at emerging market youth”. Crossroads Generation, the educational radio soap, is targeted to this market – African youth who will greatly benefit from having the program on such an accessible platform. Mixt enables users to gather around the content to react, discuss and develop their own ideas and this will surely expand Crossroads Generation’s effectiveness.

DW’s educational content for Africa is produced to enlighten and educate young Africans and is an ideal complement to the Mxit mission. With DW doing a lot of other work in media education and social awareness, it would be a positive development to see this partnership develop in the future.

Find out more about DW’s partnership with Mxit here.

Date

2015-01-23 | 1:50

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How to bring together theory and expertise to train international journalists

Many journalism degree programs can miss providing students with a clear set of skills to be effective in the workforce. Many universities, especially in developing nations, lack the technical resources to provide students with these skills, leaving that part of their education to internships, which are not always structured or guarantee that the student will acquire practical expertise.

Journalism does not exist in a vacuum. It’s essential that journalists, especially those working in international contexts, understand the different social, political and economic frameworks in which events play out – but an educated mind requires educated hands.

DW Akademie, in cooperation with universities in Bonn, puts the resources of a world-class broadcaster in the hands of students. Those who earn a place in the International Media Studies (IMS) Master of Arts program receive a one-of-a-kind educational opportunity, combining the professional competence of DW with the high academic standard at the University of Bonn and the Bonn Rhein-Sieg University of Applied Sciences.

IMS takes a theoretical approach and backs it up with practical experience leaving graduates with a cohesive skill set that will enable them to know what they are doing and why. The curriculum includes everything from media systems and media management to globalization and development studies – all combined with hands-on projects.

The students are another important part of what makes IMS special: They come from all over the world. IMS is aimed at aspiring media professionals from developing countries who will be able to put their education to work where it is needed most.

The wide-range of master’s theses attest to the diversity of each IMS class. Two recent graduates produce Multicoolty, an entertaining blog that profiles life in Germany from the perspective of foreigners. Another group of students worked on a research project examining press coverage of Egypt. Intriguing research on international media is also published in the context of IMS.

IMS is currently accepting applications for the upcoming class. Important information from the program requirements to costs and logistics can be found in the FAQ. If you are interested in becoming an IMS student, don’t miss this unique opportunity.  Prospective students have until March 31, 2015 to apply.

 

Date

2015-01-22 | 10:08

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How to unlock the full potential of online video even on low-quality networks

There is a high demand for quality media in Africa but in many places network infrastructure cannot keep up. A positive aspect of this technological disparity is that it promotes the development of alternative services, which provide access to media by getting around network deficiencies. Launched in January 2012, Tuluntulu (which means stream in Zulu) opens the floodgates to a reservoir of uninterrupted television streams on mobile devices– even in locations with low-bandwidth networks.

Now DW’s flagship English channel will be included Tuluntulu catalogue. This new partnership will bring world-class programming and information to a hard-to-reach audience. With partners on board like DW, no one has to miss out on quality content because of technological deficiencies.

Tuluntulu works by using Adaptive Real-time Internet Streaming Technology (ARTIST), which allows content to stream at low data consumption levels. The service was developed specifically as a platform for the technology. The company claims that ARTIST technology can provide unbroken streaming video at the low broadband speed of 30kbps adding that no other service can provide video under 100 kbps. With its wide-selection of networks, Tuluntulu is truly a breakthrough for mobile media in Africa. The service is free to download right now for iOS or Android devices.

This is only the beginning of developing these technologies and DW is an integtral part of what makes them so important in providing information to those who need it in a place they couldn’t find it before.

Date

2015-01-09 | 2:44

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Market roundup: January 2015

Online
DW news in 12 languages are included in the newly-launched MSN news apps. This makes online content from DW not only available on all Windows mobile handsets and msn.com, but also expands the reach to iOS and Android devices.

Asia
Onneshon is now available in India and Bangladesh. The science show that is broadcast in Bengali will be made available in Eastern India on Doordarshan Bangla (DD Bangla).

Europe
A weekly version of Euromaxx is now being produced and broadcast in Ukrainian. The new adaptation of the classic show is being produced in cooperation with ZIK-TV, with which DW has been working with since the beginning of 2014. ZIK-TV also rebroadcasts Geofaktor and Focus on Europe.

South America
The culture magazine Camorote.21 is now being broadcast nationwide in Brazil by TV Brasil. The public broadcaster is part of the EBC (Empresa brasileira de comunicação) and focuses on informational and cultural programming.

Date

2014-12-31 | 1:02

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Market roundup: December 2014

 

South America
2014_11_27_Akademie1For the third time, DW Akademie has awarded its ¡Investiga! along with the Universidad del Norte in Bogota, Colombia. The prize for journalistic excellence is supported by CdR – an independent association of journalists in Bogota. This year, three pieces of research were presented, which all had to do with the topics of “peace, conflict and region”. David Gonzalez project about the murdered journalist Luis Eduardo Gomez and his murdered son was the winner of the ¡Investiga! this year. Alfonso Hamburger took second and Felipe Motoa placed third. As the contest’s winner, Gonzalez will be flown to Berlin to take part in a workshop, as well as going to Bonn to work side-by-side with online journalists in DW’s Spanish department.

DW’s magazine about culture and the arts that was developed for Portuguese-speaking audiences has now been taken on by a new partner. Viewers throughout Brazil can now tune in to Camarote.21 on the Canal Futura. Part of the GLOBO media group, it’s the first, private TV channel in Brazil that exclusively broadcasts educational content. Canal Futura reaches 66 million households nationwide in Brazil.

Asia
Okto, Singapore’s public broadcaster, will is including Arts.21 and Euromaxx Highlights into its lineup. Okto is available nationwide in Singapore and due to its availability on platforms like Singtel and Starhub, is one oft he most popular in the country.

Shan Cable Network and Global Cable Network in Pakistan are now broadcasting DW’s English channel. These new partnership deals will make DW available in an additional 105,000 housholds.

Date

2014-12-01 | 4:17

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