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Thinking for a cooler world

sumisom | Ideas

Green Advertising

Have you heard about the new Coca Cola billboard in the Philippines? The famous soft-drink company teamed up with the World Wildlife Fund to create a huge, environmentally-friendly billboard that’s actually alive!

It’s made up of 3,600 small tea plants that suck in harmful air pollutants from the surrounding atmosphere, and the plants themselves are placed in pots made of recycled Coke bottles.

What do you think? Is this an effective way of raising awareness and saving the planet?
One official from the project says the billboard can soak up 46,800 pounds of CO2 – especially important in the Philippines, where air pollution is a big problem.

Date

July 7, 2011

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