25.04.2008  
     
 
Cool Tool: U.S. Election Web Monitor
 
  There's an interesting project taking place right now that tries to measure how presidential candidates fare on the Internet. It's called the US Election 2008 Web Monitor and is conducted by ECOresearch, a network of scientists from different fields. The Web Monitor analyzes the coverage candidates receive on an international basis.

So how does it work? The system scans on a weekly basis the web sites of 150 media organizations from the U.S., the U.K., Canada, Australia and New Zealand, as well as of 50 environmental organizations, the Fortune 1000 companies and 1000 relevant political blogs.

According to ECOresearch the data is analyzed in three ways:

- Attention presents the number of references to a particular candidate as a percentage relative to all candidate references in a given week. The percentages next to each value indicate weekly changes.

- Sentiment tracks the co-occurrence (semantic association) of a candidate's name with positive and negative terms taken from a tagged dictionary.

- Keywords identify topics associated with the presidential candidates by comparing the frequency of terms in sentences that contain the name of a candidate with a reference distribution taken from the sample's complete set of documents.

I found some of the results rather interesting, especially the country comparisons. Just go the web site and check it out yourself. By the way, ECOresearch is nonpartisan and funded by the Austria's Federal Ministry of Transport, Innovation and Technology (BMVIT) and the Austrian Research Promotion Agency.
 
 
 
Michael Knigge 25.04.2008, 21:03 # 0 Comments
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